Cafe/ Florist
ARC4024 Transforming Space
Design Statement
For this project I transformed the space of an existing building located in the centre of Birmingham to create a café & restaurant/ florist. I had to choose two retail phenomena and combine them together so I chose a café/ restaurant and a florist because I thought it would be an interesting choice as the two don’t seem to link together easily therefore I would need to find a good concept link so that the two would work well together without looking out of place. For my client I did some research into what the target market is for cafes and I found that this was both men and women aged 25-40, these will therefore be my clients for this project as florists don’t tend to have a target audience as they are mostly used for occasions such as birthdays, weddings and funerals. When I first started thinking about my concept I thought about the opposite of flowers which gave me my concept of geometric shapes and cubes stacked on top of each other so I started working with this instead as this does not directly link with either cafes or florists and therefore would create a link between both.
For this project I transformed the space of an existing building located in the centre of Birmingham to create a café & restaurant/ florist. I had to choose two retail phenomena and combine them together so I chose a café/ restaurant and a florist because I thought it would be an interesting choice as the two don’t seem to link together easily therefore I would need to find a good concept link so that the two would work well together without looking out of place. For my client I did some research into what the target market is for cafes and I found that this was both men and women aged 25-40, these will therefore be my clients for this project as florists don’t tend to have a target audience as they are mostly used for occasions such as birthdays, weddings and funerals. When I first started thinking about my concept I thought about the opposite of flowers which gave me my concept of geometric shapes and cubes stacked on top of each other so I started working with this instead as this does not directly link with either cafes or florists and therefore would create a link between both.